About
With a focus on transforming behavior and attitudes, I specialize in helping businesses create and nurture organizational cultures that align seamlessly with their objectives and values. My expertise is rooted in a deep understanding of human behavior and organizational dynamics, backed by certifications in various behavioral and cultural assessment tools. These tools allow me to accurately diagnose and address the underlying issues that may be hindering a company’s progress, leading to more effective and harmonious work environments.
I founded my company – YARNU in 2013 (an Arabic word meaning to look towards, to aspire to with calm and serenity). Through a variety of bespoke programs, YARNU helps people distinguish themselves by raising their social and inter-cultural intelligence, enabling them to float with ease and confidence from one situation to the other.

My first book “When in the Arab World: An Insider’s Guide to Living and Working with Arab Culture” was published in the UK May 2016, and the second expanded edition came out early in 2019. I am regularly invited to speak on the subject of cross-cultural communications.
I started out my career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, I moved to the Royal Hashemite Court where I was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. I then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years.
I carry a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy. I am certified by IPsychTec in CultureScope; I am a certified Professional Coach, a certified coach in Inter-Cultural Agility and an Everything DiSC Facilitator; I was also trained by The Protocol School of Washington in International Protocol Management and Business Etiquette.
What I Do
On Demand Courses
The Refined Professional series that cover the A,B,C,D of your professional image, in addition to personalized workshops.
Personalized Programs
Bespoke programs by Yarnu for businesses, government organisations as well as individuals, tailored to meet your needs.
Speaking Engagement
Book Rana for a talk on social and cultural intelligence, and corporate culture for your upcoming conference, seminar or corporate event.
One-On-One Coaching
A personalized package of private one-on-one sessions that are focused entirely on your needs and areas of development.
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